Building Mobile Vikings’ Brand Platform for the Future
Building Mobile Vikings’ Brand Platform for the Future
When Mobile Vikings entered a new phase, they needed a fresh, bold brand platform that could evolve with them while standing out in the competitive telecom market. The challenge consisted of creating a unified brand strategy and creative platform that reflects their mission to help customers navigate their digital lives smartly and affordably.
We developed the ‘Play it Smart’ platform to highlight Mobile Vikings as the savvy alternative in telecom, offering mobile and fiber services at competitive prices. To enhance brand recognition, we also helped craft a new sound logo—an energetic "Hallelujah" moment—that captures the excitement of switching to Mobile Vikings.
This approach sets the telco player up for continued success, with a brand platform designed to outsmart the competition for years to come.