Announcing the biggest prize cabinet yet for JOE radio
Announcing the biggest prize cabinet yet for JOE radio
When JOE asked us to promote their Prijzenkast XL for Sven & Anke, the happiest morning show in Flanders, we knew we had to make it stand out. The game, already a hit with listeners, now featured even bigger prizes like a weekend in New York and a year of free cinema tickets.
To capture attention, we tapped into the recognisable fact that Flanders is full of trophy cabinets, with very proud owners. We played up this cultural connection with humour and simplicity, positioning Anke’s Prijzenkast XL as the ultimate cabinet with the biggest prizes.
With a broad, mainstream audience in mind, we kept the tone relatable and fun, ensuring the campaign resonated across Flanders. The result? A commercial that captured the spirit of the game while engaging listeners with a familiar concept—only bigger.