Turning Roeselare into a Winter Must-Visit
Turning Roeselare into a Winter Must-Visit
How do you make day-trippers consider Roeselare during the colder months, when cosy winter markets and big-city attractions steal the spotlight? That was the challenge we set out to tackle: positioning Roeselare as a surprising and must-visit winter destination.
To bring this to life, we built on the existing campaign line 'Gebeten door Roeselare', which captures the city’s unique ability to leave a lasting impression. Through a playful mix of radio spots, Google Ads, and social media, we invite potential visitors to explore the city’s rich offerings. Highlights like the Bunker 1944 exhibition, Brouwerij Rodenbach, and KOERS cycling museum are presented through intriguing “did-you-know” facts, creating curiosity and excitement about Roeselare’s cultural depth.