TUI turned to us to create a fresh campaign that would highlight their summer offerings in Belgium and the Netherlands. We had to make TUI’s new destinations stand out and remind travellers why they continue to trust TUI - the market leader - for their holidays.

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Instead of an expected destination campaign, we tapped into consumers’ needs and motivations when thinking and planning their summer holiday. Citytrips, Relaxing, adventure,... whatever the holiday motivation, TUI does whatever it takes to ensure the perfect and worry free holiday.

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This fully integrated campaign (TV, Radio, social media, OOH, Tui shops,...) was launched in Belgium and the Netherlands.

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