MijnVergelijker.be
Brand Platform
Brand Strategy
Why juggle multiple sites like independer.be or mijntelco.be when you can compare everything in one place? Mijnvergelijker.be simplifies finding the best deals for recurring monthly expenses like insurance, telecom, healthcare funds, gas and electricity. By uniting independent information on one platform, it helps consumers save time and money with tailored, smarter choices.
To launch mijnvergelijker.be, we developed a strategic brand platform, building clarity and cohesion across its subcategories. A phased approach ensures a smooth integration of the previously independent brands under one roof. A fresh, intuitive color palette distinguishes the various product categories, enhancing usability and recognition.
The first campaign introduces a relatable concept: the “small joy” you feel when scoring a great deal. It’s that internal moment of triumph—something we captured with lighthearted humor to highlight the satisfaction of saving smartly.
