FOD Economie
$hit! Opgelicht
Content Marketing
When FOD Economie needed to warn young people about the dangers of pyramid schemes, we knew that traditional ads wouldn't cut it. To make an impact, we had to grab their attention in a format they relate to and in the digital spaces they frequent daily.
Instead of standard ads, we created an online mini series called $hit! Opgelicht / M€rde Arnaqué, designed to reach young people on social media. Partnering with popular influencers like Jietse Pauwaert, Gerben Tuerlinckx, Vidal Alexe, and David Dieu, the series followed these familiar faces as they seemingly joined a pyramid scheme, only to reveal the scam from the inside. This relatable, hard-hitting approach allowed us to authentically expose the risks of pyramid schemes and deliver FOD Economie’s message in a way that felt real and engaging for young audiences.
