Flibco
Suave
Brand Awareness
The holiday starts the moment you reach the airport—but getting there? That’s often pure stress. Organizing transport, sitting in traffic, overpaying for parking, or hauling luggage through crowded terminals—all common frustrations that the European airport shuttle bus company Flibco wants to eliminate.
We asked ourselves: how can we sum up Flibco’s hassle-free service in one simple feeling? Better yet, in one word. That’s when we landed on the universal suave—the perfect way to describe their smooth, stress-free travel experience.
To bring suave to life, we first introduced the concept with a suave ‘hero’ character—a calm, collected traveler effortlessly avoiding the typical airport chaos, all thanks to Flibco’s service.
A year later, we took the idea one step further with the follow-up campaign No Drama, Only Suave. This next evolution dialed up the Hollywood flair, pairing exaggerated slow-motion scenes of airport drama—missed flights, lost tickets, heavy luggage—with operatic music for maximum effect. And, of course, our suave hero returned, breezing through it all with ease, embodying Flibco’s promise of hassle-free airport travel.
This bold campaign rolled out in multiple European markets, including Belgium, the Netherlands, Luxembourg, France, and Italy. Using a mix of digital formats and strategic out-of-home ads near key routes to airports, we made sure travellers all over Europe knew: with Flibco, there’s no stress—just suave.
