FOD Economie
What the Fake
Public Relations
With ticket scam reports on the rise, FOD Economie aimed to protect festivalgoers during the busy summer season. Many victims of ticket scams feel embarrassed or discouraged from reporting, meaning the true scale of the issue is often hidden. Our mission was to raise awareness in a memorable way that would reach a broad audience and spark conversation.
We launched a striking campaign using parody festival posters featuring fake artist names like "Justin Timberfake" and "Willy Eilish." The playful yet clear message was that scams aren't always as obvious, and fans should buy tickets only from official sources. The campaign quickly caught the attention of Belgian media and generated extensive PR coverage, with popular news outlets, radio stations, and digital platforms sharing the story.
Several major festivals supported the campaign by promoting our spoof posters on-site, which helped amplify the message. Radio hosts joined the buzz by wearing T-shirts featuring our “fake” artists, sparking on-air discussions. We also set up a festival stand with fake merch at Suikerrock, creating a viral moment that drove home the message to thousands of attendees. The campaign’s widespread media coverage and unique approach turned a government warning into a viral PR success, effectively raising awareness about ticket scams across Belgium.
